![]() ➤ Lumosity to Pay $2 Million to Settle FTC Deceptive Advertising Charges for Its “Brain Training” Program Rivals like Cognifit, Peak and Elevate might well find themselves under the FTC’s scanner in the near future. In 2014, a group of nearly 70 neuroscientists criticized the brain training community for promising improvements in cognitive ability that weren’t provable.īut Lumosity isn’t the only app of its kind out there. It’s been known for some time now that brain games are a waste of time. In addition to paying the $2 million fine, the company will also have to notify its subscribers who signed up for auto-renewal plans about the FTC action and allow them to cancel their subscription. The agency also alleges that Lumos Labs solicited testimonials from users by running contests with prizes like a free iPad and a trip to San Francisco. ![]() But Lumosity simply did not have the science to back up its ads. Lumosity preyed on consumers’ fears about age-related cognitive decline, suggesting their games could stave off memory loss, dementia, and even Alzheimer’s disease. The FTC’s Bureau of Consumer Protection director Jessica Rich said: ![]()
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